What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the position at which your website appears in the natural/organic search engine listings.
Usually the goal is to get your website to appear within the top 10 results when a popular keyword or phrases within your industry is searched.
SEO involves many different aspects, but can be split into two categories: on-site and off-site optimization.
On-site optimization includes inserting keywords into bodies of text, using meta tags and updating content.
Off-site optimization includes link building campaigns and webpage submissions.
Most of the time the focus is on optimizing a website for the Google search engine. Google provides the most traffic, and good optimization for Google generally results in high positions in the other search engines as well.
While the process of search engine optimization is usually very slow, when the desired results are achieved you will receive a consistent flow of targeted traffic from the search engines… all for free.
