Google Business Profile: The Key to Attracting More Clients and Closing More Deals

As a real estate agent, you probably pour a lot of resources into advertising and local SEO. Most likely, you’ve invested in professional real estate website design and paid ads that target high-ranking keywords. But are you aware of the importance of Google My Business for real estate agents?

Your Google My Business (GBP) listing can help you increase your visibility, connect with potential clients, rank higher in search engines, and build your reputation. So, how does Google My Business work, and how can you make the most of this simple but often-overlooked feature?

What Is Google My Business (GPB)?

Google My Business is an efficient, no-cost tool that can help potential clients find your real estate business. Search for any specific business in Google, and you’ll see a profile on the right side listing the company’s:

• Address
• Operating hours (including whether it’s currently open or closed)
• Phone number
• Directions
• Website link
• Customer reviews

A GBP listing can also include a Q&A section where potential clients can browse FAQs.

What GBP Can Do for Your Business

A GBP listing is a must-have in your digital marketing strategy. It’s free, comparatively easy to set up, and comes with numerous perks. Let’s list just a few.

You need a verified GBP listing so your business will appear on Google Maps. When you appear on Google Maps, a potential client can confirm, for instance, that you’re only five minutes from them in a location with plenty of parking space.

A Chance to Land in Google’s 3-Pack

Google’s Local Pack, a.k.a. 3-Pack, is that block of three local listings your clients see when they search for a real estate professional. Google chooses the top three businesses that, according to its algorithms, are the closest match in terms of relevance and location. 

If you aim to land a spot in Google’s local pack, you must first appear on Google Maps; for that, you need a GBP Listing. The 3-Pack is your golden standard of visibility since these three listings harvest a major portion of high-quality leads. 

More Traffic and Engagement

One major benefit of a Google Business Profile for real estate agents is the boost in earned and direct searches. It usually works this way: A potential client makes a broad search (like “real estate agent near me”), sees your business name, and decides to search for you directly. They come across your GBP listing, which shows them key information, including your link, client reviews, and Google rating. 

How To Set Up Your GBP for Real Estate

Setting up your GBP listing is easy enough and involves the following steps:

• Enter google.com/business
• Enter your business name and address
• Verify your business with a code Google sends you
• Add more details, like a category, service area, site link, phone number, and a brief description
  

Be sure to include an attractive cover photo that showcases your business and possibly more photos of your team and office.

Can You Manage Your Own GBP Listing?

You can set up your GBP listing pretty easily, but you must also optimize it to include all the relevant information. Your Google My Business will also need ongoing management. For instance, if you change your address or service hours, you must ensure your listing includes the current details. 

You must also track your reviews. If a review describes a problem or expresses a concern, you should reply to it and address the issue. 

As a busy real estate professional, you might not have time to manage your GPB listing on top of all your other tasks. It might make sense to outsource GPB management to a professional agency that will:

• Optimize your listing
• Update any key information
• Collect important metrics, like the number of calls your listing generates
• Track and manage your reviews

Boost Your Online Presence With Bullsai

At Bullsai, we manage real estate listings, local SEO, and Google ads for real estate agents. As digital marketing professionals who understand the role of Google My Business for real estate agents, we’ll ensure your GBP page is always optimized and up to date.

Want to learn more about our digital marketing services for real estate professionals? Schedule your strategy session today.