9 Features of the Best Real Estate Website Design Schemes

As a real estate agent, your website is one of your top tools for generating and converting leads. If your website isn’t pulling in new clients regularly, it’s time to upgrade your design scheme. The best real estate website design features can attract new clients, boost brand awareness, and convert leads.

At Bullsai, we offer cutting-edge website design for real estate agents based on leading trends shaping the industry today. Below, we discuss the top nine features your real estate website needs to be successful in such a competitive landscape. Adding all nine items to your site can help you appear as the agent of choice in your area. 

1. Intuitive Navigation

None of your website content matters if users can’t find it. When potential clients land on your website, you want to make it easy for them to find the information they need, whether that be contact information, listings, credentials, or anything else. Designing your website with simple organization features helps users find content and ensures that search engine crawlers can index all pages for ideal rankings. 

To achieve an intuitive navigation structure, your website should have the following items:



• Responsive menus: Every website needs a header menu linking to its core pages so users can quickly navigate to the information they want. Be sure your menu collapses into a responsive hamburger design on smaller screens. 
• Footer links: You don’t need to include every page in your header navigational menu. For example, most users won’t be visiting your privacy policy regularly, but you still need to make it accessible. You can include all page links in your footer navigational menu in a responsive design. 
• Internal links: On-page internal links help users quickly navigate to relevant resources. For example, if your home page discusses contacting for a consultation, you should link to your contact page. 
• An About page: People want to know you’re an expert in your field before choosing you over other realtors in the area. Your About page is the perfect opportunity to list your credentials and experience. Be sure to feature your About page in your navigational menus. 
• Contact information: Offering numerous contact options makes it easier for leads to become clients. We recommend including intuitive forms, a phone number, and an email option. 

2. IDX Integration

Internet Data Exchange (IDX) integration allows you to directly feature local listings from the multiple listing service (MLS) on your website. Rather than manually combing Redfin, Zillow, Homes.com, etc., to find local properties for sale, you can automatically surface them on your site. Now, potential clients can search on your website for listings instead of the major property hunting tools, thus boosting your traffic rates while increasing your odds of a sale. 

You can also create individual pages for each listing on your site, allowing you to boost search engine optimization. Your individually crafted pages can include much more in-depth details than users may find on listing tools. While each listing page may not rank on its own, it can add to your website’s authority and relevancy.

3. An Advanced Search Tool for Listings

If you want potential clients to use your website to look for listings rather than tools like Zillow, you need to make the search function convenient and intuitive. You likely will have a large number of listings on your site at one time, so people should be able to narrow down these results. Searchable listings help potential clients find their dream home, increasing your chances of scoring a sale.

You can start with simple filters, like houses versus condos, before moving on to more advanced search functions. The more filters you add, the easier it will be for people to narrow results. The best real estate website design will feature the following filters:

• Price: 50,000 to $100,000; $100,000 to $200,000; $200,000 to $300,000; etc.
• Property type: Condo, single-family home, duplex, villa, commercial property, etc.
• Bedrooms: 1, 2, 3, 4, 5, 6, 7, etc.
• Bathrooms: 1, 2, 3, 4, 5, 6, 7, etc.
• Outdoor features: Swimming pool, hot tub, patio, garden, lake access, outdoor kitchen, fire pit, fenced-in yard, etc.
• Square footage: 500 to 700; 700 to 1,000; 1,000 to 1,500; 1,500 to 2,000; etc.
• Features: Recessed lighting, neighborhood pool, stove hood, smart appliances, etc. 
• Views: Lake views, ocean views, mountain views, etc.
• Parking: Garage, parking lot, driveway, street
•  Area: ZIP code or map search



Offering precise map search functions can help clients better view their potential life in the home. You can integrate Google Maps on your site so clients can search by area and view where the listings are on the map. Google Maps also provides helpful functions, like Street View, to see what neighboring properties look like. 

4. Responsive Elements for Mobile Compatibility

Some potential clients may want to browse for listings while on the go. Your website should be compatible with all device sizes so you don’t miss out on leads. Mobile-compatible websites cater to leads while helping increase rankings. 

Be sure to design your website with responsive elements that automatically scale to the correct screen size so you don’t have to manually create multiple versions of each site page for different device types. Responsive designs boost your SEO while improving the look and feel of your site.

5. Successful SEO

Search engine optimization (SEO) is integral for attracting leads and boosting your site’s traffic. Mastering SEO allows your website to appear at the top of search results for queries like “listings near me” or “real estate agents in Chicago.” Google considers over 200 factors when ranking websites, so optimizing your website takes time, practice, and expertise.

We recommend starting with the following tips:

• Research keywords for your area
• Integrate keywords into your content without over-stuffing them
• Run your website through a site audit to remove any errors
• Optimize all page loading speeds
• Ensure everything is mobile friendly
• Add alternative text behind all images
• Request backlinks from authoritative sites
• Publish high-quality content regularly
• Use the correct HTML structures on all pages

The above items can help you achieve the best real estate website design for ranking high.

6. Local Guides

Mastering local SEO means talking about topics in your area. You want to convince potential clients that your community is an excellent place to live. Writing content about your area helps you rank higher in local searches while giving potential clients another reason to consider the property they’re eyeing. 

You can write local guides on activities in the area, the best schools in town, local parks, top attractions, and more. Make your community seem like the best place in the world to live, and be sure to fill the content with optimized keywords.

7. Excellent Media for Each Listing

No one wants to buy a house that has a listing with only one or two pictures. Your listings should make your properties shine as much as possible. Property photos and descriptions should feature customer-centric content, meaning you must consider what potential buyers want to see. 

For example, if the house has a walk-in closet or a double-wide kitchen sink, show it off! Investing in professional photography, 3D walk-throughs, or in-depth property videos can increase your conversions. Be sure to describe all necessary details in the description without making it too lengthy because buyers will contact you if they have questions. 

8. Social Media Channels

Home buyers want to choose agents with a strong presence in the industry. By linking to your social media channels on your website, potential leads can easily find your engagement levels in the community. Doing so shows people you’re a legitimate brand that cares about your clients, not just a content machine. 

As you grow your following across social channels, share your listings or blog posts from your website to boost site traffic. Continue engaging with audiences and sharing across channels. 

9. Testimonials

Client testimonials can also show potential home buyers you’re the right choice for their needs. You can request testimonials from your current or previous clients and then feature them on your website to boost credibility by highlighting your commitment to satisfaction. 

You may also comb through your current reviews across platforms like Google Reviews to see whether you have any notable feedback you’d like to share. If so, you can request consent to share the feedback as a public testimonial from the person who wrote the review.

Nail Your Real Estate Web Design With Bullsai

Creating a high-converting website requires web development skills, constant upkeep, and time. If you need help with website maintenance or optimization, our team at Bullsai is happy to transform your site into a lead-converting machine. We can handle the nitty-gritty web development work while you focus on your clients. 

Schedule a 15-minute strategy session with Bullsai today to learn how we can help you develop the best real estate website design.